Several companies have always believed they can effectively influence and engage your customers through face-to-face marketing. Some research proves that face-to-face contact establishes a higher level of trust, is considered more credible, is more productive, and is more efficient and effective than any other form of Smart Circle marketing. Engaging customers in a live brand experience is beneficial for several reasons.
- Consumers become distracted by other influences when only traditional or digital advertising is available. You may find that they are watching something else during a commercial, or they may even fast-forward through your message and skip it altogether. Using social media to reach different target audiences is a great way to reach different audiences, but your message can get lost in all the clutter.
- A live brand experience allows brands to engage consumers with all five senses. Live brand experiences allow brands to create a more meaningful connection with consumers. Furthermore, face-to-face marketing allows brands to respond to consumer feedback and cues, tailoring messages to specific individuals, creating unique and personable experiences.
- A face-to-face marketing campaign offers the best means of creating an engaging, meaningful experience. By doing so, brands can build a relationship with their customers that lasts long after the event has ended. Mostly consumers experience and information helps to change the consumers’ minds to take decision on buying.
- Having built a relationship with your customer through Smart Circle face-to-face marketing, they are more likely to share their experiences with their family and friends. Approximately 80% of consumers report sharing their experience with friends or family, and their top two purchase-influencers are their personal experiences with products and recommendations from friends and family.
Face-to-face marketing programs enable companies to create deep emotional connections with their customers, enabling them to acquire and retain customers to a greater extent, while lowering the cost of acquisition and retention of customers.