Is reliability a key factor in marketing?
In this technologically advanced world, all become digitally. Most people are spending their time in front of computers or with smartphones connected to the internet. Hence business people or entrepreneurs are showing interest in online marketing too to promote their brands and products. But sitting in front of the computer and speaking to people either by mail or phone calls will not create much impact also will not create a bond with them which is the key factor to make the people listen to what the marketing persons are coming to say. One can create a bond with others by seeing and speaking with them in person. This kind of approach may induce the reliability factor among the people. This reliability is much important in any kind of process. Also, researchers say when a person interacts with others directly they are not only connecting physically also mentally. This in-person or face-to-face communication is important to all people especially much important to business people. This face-to-face or in-person marketing strategy is termed the smart circle and this is the most promising process where all the companies looking to promote or sell their brands and products. But the sad part in the current period is meeting a person face to face is a bit difficult due to the pandemic issues. Apart from this, it is much important to know, what is a smart circle? How it will be useful in business improvement?
What is the Smart Circle?
Smart circle or the face to face marketing is the process of communication between a person or with a group of people to reach out or to promote the brands and products. In this way, if representatives do then they may connect with the people closely and they may get a chance to interact along with eye to eye contact. This process may register a person who belongs to a company or the product that they promoted which may be useful to further increase their sales.
Possible Ways of Smart Circle Marketing
There are more ways can reach out the smart circle approach to the people either formal way or informal way. Formal ways are contacting the people in trading, commerce events, and other events that are used to sell or promote the products. The informal way is communicating with the people without any official process or meeting. Though there the different processes existed, it much important how the person plans to market the brand or product. Proper planning and execution will reach to common people easily.