The chances are that you would not give a hoot to the mention of this enterprise unless you specifically know it. However, if one hints at 5-Minute Crafts, Bright Side, 5-Minute Crafts Kids, 5-Minute Magic, it certainly rings a bell. These creative channels that serve non-political content for their viewership in millions prevail over YouTube, Facebook, and other social media.
Owned and run by Cyprus-based company TheSoul Publishing, the platform became the first media publisher to secure 100 billion views on social media in 2021. And this view count outstrips those of Walt Disney Company, WarnerMedia, or Sony Pictures Entertainment.
How did it get here so quick?
Let’s find out!
What is this Cyprus-based Company?
This ever-growing digital studio has its own spicy story of booming from just a startup idea to a raging titan. The entertainment platform has become the second-most-watched media channel. The enterprise did not always post those click-bait DIY videos, life hacks, riddles, and magic for every age group.
Instead, it launched itself by primarily posting infographics, memes, and funny images, interesting in different tongues such as Portuguese, French, Spanish, and English.
The enterprise works differently and strives to catch up with the demands of their audience, as stated by Mamedov, the CEO of the company. The increasing fanbase for the company’s Social Media channels is delivering impetus to sprawl further from short-form content into other branches. The CEO revealed the company’s interest in creating Music labels and longer, episodic content to stream on giant platforms.
For now, content yourself with thousands of videos running on different YouTube Channels. You will find hack for everything, from knitting a sock for your baby to tips for surviving a deadly animal attack, science experiments, and more.
The Company & its controversial history content
Despite the firm’s claims of staying aloof of political matters, it curates biased history videos. The animated chronicles of the world’s past streamed on channels Easy Peasy are pretty twisted and grossly reflect Russia’s perspective. For instance, a video available on the track Smart Banana, “12 Countries That May Not Survive the Next 20 Years”, poses the United States as one of the countries bound to perish due to internal conflicts and viewpoints tension. The video was, however, later removed.
Nonetheless, you may still relish the hacks of making shoes waterproof before hiking, cracking perfect popcorn, or forging a colourful school project.