With the popularity of short-form video platforms such as TikTok on the rise, YouTube has recently launched a new feature called YouTube Shorts. It allows you to upload short vertical videos (up to one minute) using the mobile app.
Also, TheSoul Publishing YouTube Shorts is a great way to broaden your audience and provide them with an entirely new way of viewing your content, especially if you are targeting the younger generation. For this you have to create a engaging content for effectively market the content.
Tips to create engaging content for uploading in youtube shorts
Create relevant and interesting content for your audience
You should create content that resonates with your audience. Think about what your subscribers would benefit from. Which topics interest them most? Do they have a particular interest? You can also determine what type of content is appropriate for each segment based on where they are in the sales funnel.
In addition to user-generated content, promoting it is also a great way to engage and value your viewers. You need to find TheSoul Publishing for balance between being authentic and not losing sight of your brand.
Produce creative content
Short videos on YouTube offer several features to make them more engaging and creative:
Add music: You should add music to your videos for adding more fun to your videos. As long as the audio is royalty-free or you have the proper copyright permission to use it, you are also able to add it.
Add subtitles: Subtitles are especially useful for people with disabilities or those who want to watch videos without sound.
Add filters: YouTube Shorts allows you to change filters while recording or editing. When you need to color-correct footage, or simply add more depth to your videos, this is a great feature to use.
Consistent posting of shorts
The final point to remember is consistency. Post at least once a week, even if you are only able to do so. If your audience knows when to expect more content from you, they will be more engaged.